Multi-Million Dollar Facebook Ads Strategy makes your petshop...
LOOK LIKE A ZOO
Packed with new pups whose owners skip the price tag inspection and drop off their furry friends without thinking twice...
And this is how Barkbus...
…a relatively new pet grooming business founded in 2017…
Managed to scale violently…
Using a simple Facebook Ad strategy to get new faithful
clients.
This strategy is so effective that…
Even the largest businesses like Apple…
Gucci…
And Tesla…
Are absolutely dependent on…
(If they want to keep selling their overpriced products).
I’ll
show you how here and for free…
Unless you want us to do it for you, more on that in the end.
Hi, I’m Eric…
Marketer…
Copywriter…
Facebook Ads specialist.. bla bla bla.
And in the last 3 weeks, shifting through markets…
I’ve found a HUGE opportunity for pet grooming businesses to…
Book out their
calendar with new faithful
clients that…
…DO
NOT look at price tags…
And always come back for more.
Now…
Let me break down my definition of a huge opportunity…
Just to make sure we’re speaking the same language from now
on.
Huge opportunity =
Packed Market + Low Competition
Of course…
If you’ve tried running ads before…
I’m sure you’ve been overwhelmed by the competition.
People making outrageous almost self-humiliating offers.
“10%, 20%, 50% OFF” all the way to…
“Free groom on your first visit!”
I mean…
You’re doing charity at that point.
Which brings us to the first point of this advertising
strategy…
DON’T
PLAY A NUMBERS GAME
From my pet grooming spyin.. *cough* studying…
I’ve noticed that at least 9/10 businesses are playing a
numbers game.
This will dramatically drop your customer’s life time
value, which means…
Less appointments, which means…
Less dinero…
Fired employees…
And potentially bankruptcy.
Unless your business is located in the best most convenient
spot in town…
The income made through numbers game advertising will barely
cover the advertising expenses itself.
Now…
This isn’t an excuse to not advertise.
Like I said before…
There is a huge
opportunity for you.
But of course…
You can always decide to make a promotional post to your fake
followers…
…that gets you 12 likes and 0 phone calls.
Anyway, let’s get into the…
THEORY
BEHIND IT
Picture this:
You’re invited to a friend’s wedding…
You need a handmade tailored suit/dress for next week…
At this moment, what you’re looking for is a business who can
deliver just that.
A bunch of ads start popping up…
They’re all making special deals…
Promotional offers for first-time clients.
However…
They all take about 2-4 weeks to make.
Now you’re desperate…
But that’s until another ad pops up…
Claiming to make beautiful suits/dresses in less than a week.
Of course, you inspect their work to see if it looks nice,
and it does.
Yet, their price tag is a lot higher.
You go with them anyway, because at that moment…
IT’S
ALL YOU NEED
Something nice and quick, no matter the price.
Ok, so this is what I call…
“Hitting an
angle”
They found a specific need and solved it for a specific
client.
And that is exactly what Barkbus did with their ads.
Sure, Barkbus is a mobile pet grooming business, they
advertise convenience…
And their angle might be different from your ideal angle.
Nonetheless…
THERE
IS ALWAYS AN ANGLE
It doesn’t matter what kind of business you have…
There is always an angle that will set you apart from
competition.
Even if it’s generic like…
“Book your pet’s grooming session for tomorrow”
“Special grooming for old puppies”
“Special grooming for aggressive pets”
“Special grooming for noise sensitive puppies”
The point is…
Your prospect is one
angle away from becoming a lifetime customer.
Now compare that to a regular 10% OFF offer…
Where your customer leaves you as soon as someone cheaper
pops up.
Well…
It’s
quite an unfair
advantage
Apple for example…
Wouldn’t do so well if they competed off prices.
Instead, this is what they do:
They sell a specific need to a specific customer.
And this is where brain power comes in…
You need to be able to figure out…
What exactly your customer is concerned about and solve it.
That solution is what you’ll advertise…
Not the promotions and prices.
Then, comes the…
MANUAL LABOR
This includes creating campaigns…
Creating ads…
Creating the copy (text) with the specific angle.
And then multiplying it infinite times…
Until you come up with the perfect combination of each
variable.
You’ll have to test, test, and test.
It’s important to mention that advertising on Facebook and Instagram is not simply boosting a post.
Instead, you need to open your Facebook Ads Manager…
And create a lead campaign over there:
The difference between boosting a post and creating a lead
campaign is drastically different.
Boosting a post is cheaper…
But it gets you 0 results. Seriously.
A lead generation campaign is more expensive…
But the people who it targets are WAY more likely to
become a client.
After setting up the ad…
You can choose where to send the traffic…
You can send them to your website…
To WhatsApp…
To a booking page…
You can have them call you…
But you should always test each variable and see what works
best for you.
Now…
I understand that this could be a lengthy process…
Facebook Ads Manager can be very scary at times.
And that’s why you may want to consider…
OUTSOURCING
Look…
This can be very profitable…
It can bring consistency and predictability to your business.
However…
It can strip away your peace tynna figure out how to make it
work…
Or how to fix the machine when it breaks…
And if you still want the benefits of advertising…
But don’t want to deal with the stress…
Me and my team can take it out of your hands…
…and do it for you.
I’ll leave a link here for you to answer a few questions…
And we can schedule a 30-minute free strategy meeting afterwards…
…to understand more about your business’ needs and concerns…
And see if this is for you.
I’ll give you some tips and ideas you can do on your own and
discuss the viability of working together.
If that sounds interesting…
While you do that…
I’ll be here waiting for you while aggressively solving my
rubix cubes.
See ya!